Find takes a modern approach to shopping. A inifinite feed of products is generated by information inputed by the user on what they want, like or own already. Users are on trend, socially conscious, and almost exclusively Gen-Y.
The application was based in Australia. If successful, it will be rolled out to the international community.
Background: Avaya IP Office Contact Center (IPOCC) enables resellers to offer a complete end-to-end Avaya IP Office solution to small and mid market companies who require multichannel contact centre functionality.
Avaya asked us to redesign their existing IPOCC application. A significant portion of the project was centered around updating the look and feel of the application and bringing it inline with the updated branding guidelines. However, we also made significant updates to the dated and cluttered UX/UI.
We followed a fairly standard user-centered design process, creating ad-hoc personas from interviews with key stakeholders, developing specific flows for each persona, and finally generating UI synthesized from our research.
Aetna, a member of the Fortune 100, challenged us with rethinking how to optimize "In-home” care by better supporting the individual Care Managers and care manager networks that provide it. They had several disparate applications that Care Managers utilized, however research showed that more time was spent filling out paperwork, ramping up on new software updates and dealing with internal bureaucracy than actually providing patient care.
An initial brief with internal research was provided as well as pre-recorded interviews with Care Managers. We were also put into contact with several experienced Care Managers that we could bounce ideas off and make sure our models, assumptions and details were accurate. Beyond that we were given a green light to think big and come up with a new model of how Care Managers could deliver better care. Many concepts were iterated on, modeled and sketched out, but one stood out among the rest and mirrored the clients sentiments. That concept was later coined as “Hot Spots”.
Hotspots are visual cues to guide the user’s attention to the most relevant pieces of information. They clearly show what are the most important aspects of a page. This metaphor guides the users without undermining their independence. This allows the Care Managers to easily navigate amongst which patients need the most attention and what items need to be addressed immediately. Items of lower importance are greyed out and are meant to visually recede into the background.
Below you will find this metaphor blended evenly into the entire application.
An internal team at Avaya asked us to think big and come up with a "Vision" piece for unified communications within an enterprise company. Their existing product "Avaya Communicator" currently provides text and video chat. However, with recent developments in Web RTC, they wanted to create a more integrated application that would allow users to communicate across all channels; email, chat, video, phone, etc.
We researched many existing consumer products like Google Hangout and Room.co and crossed referenced that with enterprise conferencing solutions like Webex. Wireframes, visual design, and a click-thru prototype were created to present at key stakeholder meeting.
ExactTarget, one of the largest integrated email marketing companies, wanted to expand their existing application functionality to allow their users to create and edit emails using a WYSIWYG editor. A significant portion of their immediate competitors already had integrated WYSIWYG editors that their existing users had access to. We were effectively playing catch-up, however, the wide-range of existing products to research, experiment with, and analyze made this a rich and educational design exercise.
An existing branding and visual style guide already existed within the company, our design reach only extended to wireframes, research and models.
Very few apps and tools today allow the individual to be spontaneous in attending events and participating in group activities. Most tools and applications primarily serve the task of planning ahead. Events, food, music, movies, and classes that peak our interest generally take place in the familiar neighborhoods that we frequent, however these events are not regularly indexed or searchable by ZIP code. Finding them can be difficult and reading reviews about businesses can be tedious and misleading. By crowdsourcing this data we can tap a very large network of young individuals who are happy to promote, rate, and attend local events.
Hithür aggregates all of this data and provides an easy way to navigate and find local events near you.
Background: TIBCO Engage is lesser known TIBCO property that targets and markets to specific demographics based on their transactions and purchases.
Similar to the Avaya IPOCC project, TIBCO asked us to rethink, update and redesign their existing product. Previous to the redesign their existing segmentation tool was list and form based. While their existing customers had learned and could use their product efficiently, making edits, changing existing target flows and ramping up new employees was difficult. The existing backend was built with tables and inline CSS, so we were effectively given the green light to start over. From their we developed a visual segmentation tool that allows marketers to target specific populations based on a custom set of parameters in a browser-based sandbox environment.
Coming soon...
This project was a lot of fun to brainstorm, sketch and execute on. The premise was to concept, design, and apply a common visual language for an app by NASA that allows the user to travel through time. On the surface this assignment appeared to be simple — design an app that I spent a large portion of my childhood thinking about — however, once I got deep into the exercise it posed more challenging than I originally anticipated. After all, time travel is not nearly as simple as hopping into a tricked out DeLorean.
After a lot of sketching, concepts, and heads-down design I came up with NASA Loop: a simple user-centered app that allows a user to easily skip into the future or rewind to the past. The term "loop" comes from the notion that time is spherical — never ending or beginning — as well as being a subtle nod to theories on relativity.
Whenever I'm asked about time travel I'm immediately reminded of the most recent movie that I've watched involving the idea. I found the usual suspects like Back to the Future (a quintessential movie about time travel, in my opinion) as a helpful starting point. From there I compiled some abstract ideas, researched a bit on Wikipedia, looked at NASA's existing site and started sketching out preliminary concepts.
I developed two primary use cases after a lot of sketching and some additional research on Wikipedia. These use cases are: 1) travel through time to a specific date, or 2) quickly hop forward or backward for a short but designated amount of time (i.e. "I put my foot in my mouth, let me jump back 30 seconds and try that again").
Given that time and space are intertwined, I considered location and time to be of equal importance. Location selection in the UI takes a primary role in the app's user experience. I could imagine a large portion of users wanting to travel through time to their current location, however having the option to travel to a specific location in another time period would be just as useful.
AlI of the concepts below were designed with these two use cases in mind.
During this entire exercise the visual design was marinating in the back of my mind. I started with NASA's current branding, which is dated, uses corporate blue, and doesn't feel very modern. I wanted to keep elements of NASA's logo (circular, red, and blue) but wanted to evolve the color scheme to something more modern and forward looking. I also took some cues from Google Material Design and current UI trends.
Overall, I think these high-fidelity mockups present a simple, unified, and inviting experience that covers all of the primary requirements: a common branding system, a modern user experience, and screens that are consistent across multiple platforms.
This was a fairly simple project—integrate an existing app into a responsive layout while updating the look and feel. We had the added advantage of creating that new look as well as the accompanying branding guidelines.
